DANUrB

DANube Urban Brand – a regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity

The DANUrB project aims to strengthen the Danube regional cultural identity and to create a common brand for the whole region. It fosters transnational cultural ties between the settlements along the Danube, exploring the unused or hidden cultural and social capital resources. The project will create a “European cultural promenade”: a comprehensive spatio-cultural network, connecting selected communities along the Danube. The outcome will be a unified tourism destination brand, offering thematic routes, thereby increasing the number of visitors and prolonging their stay in the region. DANUrB will reveal the underused cultural heritage and resources in towns by the Danube (industrial heritage, heritage of the communist past, fortifications, traces of commerce, living cultural traditions). The research consortium is mapping cultural resources and typologies of the built environment, aiming at the possibility of valorisation. By proposing strategy and on-site pilot projects to the dwellers and regional authorities along the Danube river, DANUrB puts forward two goals: offering practical examples for better access to culture for locals, and increased interest of visitors. For both target groups, these tours show how the unexplored towns can be made accessible from the large cities of culture along the river.